Design Services

As a design-led procurement company, design is at the very core of our DNA. In fact, we created Assembly for a simple reason: we couldn’t find procurement services that met our own standards.

At Assembly, we provide a full spectrum of design services, led by world-class designers with deep expertise in retail and hospitality. Our global portfolio — from freestanding flagship stores to large-scale prototype rollouts — demonstrates our understanding of the nuances involved in building and scaling powerful brands.

One of our key differentiators is our commitment to eliminating disciplinary silos. We do not separate design into fragmented functions. Instead, we see design as a single, integrated discipline — and our team structure reflects and reinforces that philosophy.

01 STRATEGY
Brand Experience Strategy
Physical Experience Strategy
Customer journey curation
Image strategy
Concepting & storytelling
Brand touchpoints development
Brand expression strategy
Brand communication strategy

> Our Work

02 ARCHITECTURAL DESIGN
Store Planning
Architecture
Interior design
Visual Merchandising
Product/fixture design
Design standard guide
Material resources & specification

> Our Work

03 LIGHTING AND ILLUMINATION STRATEGY

Illumination Storytelling
Light Level Strategy
Lighting Product Specification
Fixture and Architectural Illumination Integration

> Our Work

04 BRAND COMMUNICATION
Communication strategy
Communication content
Graphic communication design
Packaging design
Photography and video
Art direction and curation
Brand activation/pop-up design

> Our Work